Competitive Intelligence:
What Is It and Why You Should Do It!
Internet Marketing Newsletter by Charlotte Howard
March, 2010
Hello Friends and Clients.
Spring is almost here and change is in the air. I hope things are well in your families and businesses. You are important to me and I am grateful you are in my life. I have the best friends and clients in the world and I think about your success and happiness everyday. I haven’t sent a newsletter in awhile and I apologize. This one will be worth the wait.
Today’s topic is Competitive Intelligence.
(This is an advanced, Internet Marketing topic and assumes you have a website, know how search engines work, and have a good understanding of keywords.)
Competitive Intelligence is very exciting. It’s kind of like spying. It’s also smart business.
Here is a scenario. You have a great website and you need more traffic, because…
More Traffic = More Business.
How do you get more traffic? Get to page 1 of Google. Google is still King of the Search Engines by a long shot. Already on page 1 of Google? Get to the Top Positions on page 1 in Google. Already at the top? Get to the top for MORE keyword phrases.
So how do you do this? Grow your website? Optimize? Get Links?
Well, it depends...
The answer depends on the Competitive Landscape of your keyword phrase. Profitable, high-traffic keyword phrases will have more intense competition for page 1 in Google. This is where you want to be, right?
So, how do you get there? Use Competitive Intelligence.
Competitive Intelligence is your Blueprint for Success.
Competitive Intelligence tells you EXACTLY what you need to do per keyword phrase to rise above your competitors in Google. Competitive Intelligence helps you easily evaluate the sophistication of your competitors. How does Competitive Intelligence do this?
It compares your website to theirs, and very clearly shows you vulnerabilities. If you know where your competitors' websites are vulnerable (and your own website), you know how to “take ‘em down”. (Is that harsh?)
And if you know exactly what you need to do, then you know exactly where to spend your marketing dollar. That means you are not guessing as you are spending your money … you are saving money!
What kind of information can you find out about your competitors (and yourself)?
- Compare domain age
- Compare size of websites
- Compare page rank
- Compare number of indexed pages
- Compare number of inbound links
- Compare critical on-page SEO work
- And many more key factors!
... for as many competitors as you want!
This is a GOLDMINE of information!
Can you imagine getting a hold of all this critical information about your competitors’ internet marketing activities? Do you have any idea how fantastic this is? Do you know how much time you might need to research and evaluate 10 competitors for a single keyword phrase, across a full spectrum of SEO and Internet Marketing indicators, by yourself? I would guess days, perhaps weeks, if you know what to look for and can find correct information.
Here is my special offer for you.
I am running a Competitive Intelligence Special just for you for a limited time.
I will research 3 keyword phrases for you and compare your data with 10 other competitors of your choice for each keyword phrase.
I will email the findings to you in an easy-to-understand C.I. Special Report.
We will have a 30-min phone consultation about the information over the phone so you can interpret the data successfully. I will also give you my professional recommendations as to what you should do with this information. This is where you SAVE MONEY. You will know exactly what your next steps should be to improve your internet presence. There is no guessing.
This intelligence will blow your mind!
(I have to admit, I feel gleeful when I can view all of this amazing data on one, very valuable sheet of paper.)
This Competitive Intelligence package is $525.00 for simply priceless information.
For a limited time, I will also add a Bonus of FREE Keyword Phrase Research to determine the absolute best, without-a-doubt, top three phrases you want Competitive Intelligence on.
If you need any help, or have any questions, please give me a call at 928-204-9015.
Certain restrictions apply. This information is so powerful, I may not perform this research for certain businesses or individuals if I feel there is a conflict of interest with myself or my clients.
If you want to order the Competitive Intelligence Packageplease call Charlotte Howard at 928-204-9015.
